When it comes to choosing a platform to share content, creators often face the dilemma of deciding between the giants: YouTube and Rumble. Both platforms have their pros and cons, and while YouTube is the undisputed leader in the video-sharing space, Rumble is quickly gaining traction, especially among creators looking for more freedom and better monetization opportunities.
So, which platform is better for creators in 2025? Let’s dive into the differences between Rumble and YouTube, looking at key factors like growth, monetization, user engagement, and more.
Table of Contents :
- What is Rumble?
- What is YouTube?
- Is rumble better than youtube ?
- Difference between Rumble and YouTube
- Rumble vs. Youtube: Monthly Active User Growth
- Rumble vs. Youtube: Market Cap
- Rumble vs YouTube Users & Viewership
- What is the Difference in Monetization Opportunities?
- Rumble vs YouTube earnings
- Freedom of Content
- Audience Engagement
- Analytics and Insights
- Upload limits
- Interface
- Rumble vs YouTube: Use Cases
- Rumble vs YouTube: An Expert’s Opinion
What is Rumble?
Rumble was founded in 2013 by Chris Pavlovski, a Canadian entrepreneur. Initially created to help smaller creators distribute their videos, Rumble has grown into a full-fledged video platform known for its lenient content policies and emphasis on monetization.
Rumble is a video-sharing platform that’s gained a lot of attention over the past few years. Unlike YouTube, Rumble is known for its less restrictive content policies, offering creators more freedom when it comes to the content they upload. It has quickly become a popular choice for those who feel constrained by YouTube’s stricter guidelines. Rumble’s focus on monetization has also been a major draw. The platform offers creators multiple ways to earn money, including ad revenue, licensing, and subscription models.
What is YouTube?
YouTube, the internet’s video giant, was founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. In 2006, it was acquired by Google, which transformed it into the powerhouse it is today.
YouTube, on the other hand, needs no introduction. With billions of users worldwide, it remains the largest and most popular video-sharing platform. YouTube’s content policies, while more restrictive than Rumble’s, are designed to ensure a safer and more family-friendly experience for viewers. In terms of monetization, YouTube offers creators the opportunity to earn through ads, memberships, super chats, and merchandise. However, to join the YouTube Partner Program and start earning ad revenue, creators must meet strict eligibility criteria.
Is Rumble Better than YouTube?
Whether Rumble is better than YouTube depends on what you’re looking for as a creator. If you value freedom of content and faster monetization, Rumble may be the platform for you. However, if you want to reach a massive audience, take advantage of YouTube’s analytics tools, and maximize your revenue potential, YouTube is still the king. Let’s find out some major key differences between Rumble and YouTube so, that you can predict which one is better platform for you.
Difference Between Rumble and YouTube
The key differences between Rumble and YouTube come down to several factors:
- Content Freedom: Rumble is known for its more lenient content policies, offering creators the freedom to post content that might not be allowed on YouTube, particularly around controversial topics.
- Monetization: While both platforms offer monetization, Rumble allows creators to start earning much sooner and offers more diverse options, including licensing deals and partnerships.
- Audience Engagement: YouTube’s massive user base and established algorithms give it a clear edge in terms of organic reach and audience engagement. Rumble, though smaller, is quickly gaining a loyal following, particularly among creators who value freedom of speech.
- Revenue Potential: YouTube’s ad revenue system is well-known, but creators often complain about the unpredictability of their earnings. Rumble’s model offers more stable income through its subscription-based approach.
| Feature | YouTube | Rumble |
| Founded By | Steve Chen, Chad Hurley, Jawed Karim | Chris Pavlovski |
| Founded In | 2005 | 2013 |
| Monthly Active Users | 2 billion (Statista, 2025) | 50 million (Statista, 2025) |
| Content Freedom | Strict guidelines | Lenient policies |
| Monetization Start | Requires 1,000 subscribers & 4,000 watch hours | No strict requirements |
| Ad Revenue Share | 55% to creators | 60% to creators |
Rumble vs. YouTube: Monthly Active User Growth
In terms of growth, YouTube remains the dominant force. According to Statista, 2025 with over 2 billion monthly active users, it’s clear why YouTube continues to be the platform of choice for creators and businesses alike. The platform’s growth has slowed in recent years, but its sheer size and global reach still make it a powerhouse.
Rumble, by comparison, is experiencing rapid growth. According to Statista, 2025, it boasts over 50 million monthly active users and continues to attract new creators, especially in niche markets. While still far behind YouTube, Rumble’s growth is impressive, and it’s quickly becoming a go-to platform for creators looking for fewer restrictions.
Rumble vs. YouTube: Market Cap
Market cap is another area where YouTube (owned by Google) leads. With a market cap well over $1 trillion, YouTube’s financial power is enormous, allowing it to invest in new technologies, content partnerships, and creator tools.
Rumble, though a much smaller player, is valued at around $6 billion as of 2025. While this is a fraction of YouTube’s size, Rumble’s valuation speaks to the growing demand for alternative video-sharing platforms and its potential for future growth.
Rumble vs. YouTube Users & Viewership
According to the latest data from Statista, YouTube dominates in terms of viewership, with over 1 billion hours of video watched each day. It’s the go-to platform for all types of video content, from music videos to how-to guides, vlogs, and more.
Rumble, while smaller, has cultivated a loyal user base, especially among those seeking content outside of mainstream platforms. The viewership on Rumble has surged in recent years, with users watching more videos each day as the platform grows.
What is the Difference in Monetization Opportunities?
Monetization is one of the biggest factors creators consider when choosing between Rumble and YouTube.
YouTube Monetization Opportunities
Creators earn 55% of ad revenue, while YouTube retains 45%. To start earning, creators must meet strict eligibility criteria.
On YouTube, creators can earn money through:
- Ad revenue (via the YouTube Partner Program)
- Memberships and Super Chats (for live streams)
- Merchandise sales
However, YouTube’s eligibility requirements can be stringent, and monetization may not be immediately available for all creators. The platform also takes a significant cut of ad revenue, sometimes leaving creators with only a small portion of earnings.
Rumble Monetization Opportunities
Rumble Offers 60% of ad revenue to creators and allows them to monetize content without needing a large subscriber base.
Rumble offers several monetization options, including:
- Ad revenue: Like YouTube, but with fewer restrictions.
- Licensing: Creators can license their content to media outlets for additional income.
- Subscriptions: Fans can directly support creators via monthly subscriptions.
- Revenue from content partnerships.
One of Rumble’s key advantages is that creators don’t have to meet strict eligibility requirements to start earning money. This makes it easier for new creators to monetize their content quickly.
Rumble vs. YouTube Earnings
When it comes to earnings, YouTube can be more profitable for larger creators thanks to its massive user base and sophisticated ad system. However, earnings can be inconsistent due to changing algorithms, demonetization policies, and fluctuating ad rates.
Rumble, on the other hand, offers more predictable earnings, particularly through its subscription and licensing models. While it doesn’t have the ad revenue scale of YouTube, creators can earn from multiple sources without needing millions of views.
Freedom of Content
One of Rumble’s most attractive features is its freedom of content. Creators who feel restricted by YouTube’s content policies, particularly around political or controversial topics, flock to Rumble. The platform emphasizes free speech, allowing creators to express their views without fear of demonetization or account suspension.
On YouTube, creators must adhere to strict community guidelines, which often lead to videos being taken down or demonetized for minor infractions. This has led to frustration among creators who feel their content is unfairly censored.
Audience Engagement
Audience engagement on YouTube is unparalleled. With its complex algorithm and vast reach, YouTube helps creators discover new audiences, and live features like Super Chats allow for real-time interaction with viewers. YouTube also offers detailed analytics to help creators understand their audience and improve their content.
Rumble offers a similar user experience but lacks the depth of analytics and tools that YouTube provides. Engagement is growing steadily, but it remains a smaller, more niche community compared to YouTube.
Upload Limits
When it comes to upload limits, YouTube allows creators to upload long-form content up to 12 hours or 128GB, depending on their account status. This is ideal for creators producing extensive content, such as films, podcasts, or tutorials.
On Rumble, the upload limit is set at 2GB per video, which is more restrictive than YouTube’s. However, for most creators, this limit is more than enough for their needs.
Interface Comparison
YouTube’s interface is clean, easy to navigate, and constantly updated with new features. From the homepage to the comment sections, YouTube provides a user-friendly experience for both creators and viewers.
Rumble’s interface is simple and functional, but it lacks the polished look and feel of YouTube. While Rumble’s platform is growing rapidly, it hasn’t yet reached the level of sophistication that YouTube offers in terms of design and user experience.
Pros and Cons of Rumble and YouTube
| Platform | Pros | Cons |
| YouTube | Massive audience, advanced analytics, multiple monetization options | Strict content guidelines, unpredictable demonetization |
| Rumble | Lenient policies, faster monetization, multiple revenue streams | Smaller audience, limited tools compared to YouTube |
Rumble vs. YouTube: Use Cases
- YouTube: Best for creators seeking global reach, consistent earnings through ads, and advanced tools for growth.
- Rumble: Ideal for creators focusing on controversial or niche topics who want a more relaxed content policy.
Rumble vs. YouTube: An Expert’s Opinion
According to Forbes reports, in 2025, Rumble is a rising star in the video-sharing world, offering creators a unique blend of freedom and earnings potential. One Rumble user noted:
“I switched to Rumble because it allowed me to monetize my content without jumping through hoops. The licensing deals are a game-changer!”
Meanwhile, a prominent YouTuber commented on Twitter:
“YouTube’s reach is unmatched. If you’re serious about growing your audience, it’s the best platform.”
Experts agree that while YouTube remains the platform of choice for many creators, Rumble’s growth cannot be ignored. As more users and creators flock to Rumble, it’s becoming a serious competitor in the video-sharing space.
As a creator or business, navigating the differences between Rumble and YouTube is just the beginning. To truly maximize your potential on YouTube, partnering with a professional YouTube marketing agency can make all the difference. NexTech Ads, specialize in YouTube promotion services designed to help you grow your audience, increase engagement, and generate revenue. Whether you’re an aspiring influencer or an established brand, our expert team knows how to get your content in front of the right viewers.